SubscriptionsCompared 2026-10-14
Recharge alternative for Shopify: Ayra vs Recharge
Ayra is a Recharge alternative for Shopify that covers subscriptions plus referrals, customer account hub, wishlist on a single customer profile. Recharge is a subscriptions platform for Shopify with bundles, workflows and an API, priced monthly plus a per-transaction fee. This comparison was last verified on 2026-10-14.
01 At a glance
Recharge and Ayra, side by side
Pricing basis
- Ayra
- Monthly orders
- All modules included
02 Feature table
Every capability, every row, both columns.
| Capability | Recharge | Ayra |
|---|---|---|
| Loyalty | ||
| Points & earn rules | — | Yes |
| Store credit rewards | Partial source | Yes |
| VIP tiers | — | Yes |
| Checkout redemption (no code paste) | — | Yes |
| POS earn / redeem | — | Yes |
| Points on reviews / referrals | Partial source | Yes |
| Referrals | ||
| Two-sided rewards | — | Yes |
| Fraud / clawback protection | — | Yes |
| WhatsApp share | — | Yes |
| Reviews | ||
| Photo / video reviews | — | Yes Beta wave 2 |
| Q&A | — | Yes |
| Delivery-timed requests | — | Yes |
| Shop channel / metaobject sync | — | Yes |
| Import from other apps | Partial source | Partial CSV from Judge.me, Loox, Yotpo; loyalty balances |
| Intent | ||
| Wishlist | — | Yes Beta wave 2 |
| Back-in-stock alerts | — | Yes Beta wave 2 |
| Price-drop alerts | — | Yes |
| Pre-order (selling-plan native) | — | Yes Beta wave 2 |
| Programs | ||
| Subscriptions | Yes source | Partial Subscribe & save, prepaid, build-a-box basics; no advanced bundles at launch |
| Transaction fee on subscriptions | Yes source | No 0% |
| Skip / swap / pause in account | Partial source | Yes |
| Platform | ||
| One customer profile across all of the above | — | Yes |
| Conflict / frequency control across channels | — | Yes |
| Revenue attribution per module | Partial source | Yes |
| New customer accounts (native extensions) | Partial source | Yes |
| Theme edits required | — | No |
| Shopify Plus checkout extensions | Partial source | Yes |
| Third-party integration directory | Yes source | No Fewer than incumbents at launch |
| Full email / SMS campaign tool (ESP) | Partial source | Partial Retention flows only; not a full ESP at launch |
| Commercial | ||
| Pricing basis | Flat; no transaction fee for the first 50 subscribers | Monthly orders. Every module is included on every plan. |
| Free plan | No | Yes · Up to 100 orders/mo |
| Entry paid plan | $25 entry plan · $25/mo | Growth · $79/mo |
| Migration support | Days to move to Ayra · Contracts move as Shopify subscription contracts; billing dates are preserved. | Free migration during private beta |
Verified 2026-10-14 from vendor pricing pages and Shopify App Store listings. "—" means we could not verify it from a primary source. Ayra rows marked "Beta wave 2" ship after the first private beta wave.
03 Pricing
Plans, side by side.
Recharge meters its plans differently from Ayra, which is priced on monthly orders with every module included. Compare the basis column, not just the price.
Recharge
| Plan | Price | Basis |
|---|---|---|
| $25 entry plan | $25/mo | Flat; no transaction fee for the first 50 subscribers Starter feature set; shown on the App Store listing only, 60-day trial |
| Starter | $99/mo | Flat fee plus 1.49% + 19¢ per transaction For emerging brands; excludes bundles, rewards and referrals |
| Plus | $499/mo | Flat fee plus 1.34% + 19¢ per transaction; 12-month term Bundles, loyalty rewards and referrals, JS SDK and Storefront API |
| Custom | Custom | Volume-based rates, 12-month term Discounted pricing available for Shopify Plus merchants |
Transaction fee: Starter 1.49% + 19¢ per transaction; Plus 1.34% + 19¢; $25 plan waives it for the first 50 subscribers source
Ayra
Every module included| Plan | Price | Basis |
|---|---|---|
| Free | $0 | Up to 100 orders/mo |
| Starter | $29/mo | Up to 1,000 orders/mo |
| Growth | $79/mo | Up to 5,000 orders/mo |
| Pro | $199/mo | Up to 20,000 orders/mo |
| Plus | $498/mo | Shopify Plus, scoped per contract |
Transaction fee: 0%. Priced on orders, not on how many modules you turn on.
04 Where they win
Where Recharge wins
- Subscription depth: bundles, workflows, a JS SDK and Storefront API on the Plus plan.
- Ecosystem: a third-party integrations library on every plan and 3,136 reviews at 4.8 on the listing we checked.
- Hands-on implementation and end-to-end migration support on Plus.
- Years of subscription-specific data and reporting.
05 When to stay
When to stay with Recharge
If you depend on Recharge bundles, custom workflows or its API for a large subscriber base, stay. Ayra Subscriptions ships the basics in beta wave 2 and concedes that depth at launch; its case is the 0% transaction fee and subscriptions on the same profile as loyalty and flows.
06 What changes with Ayra
What changes when this runs on one profile
- Explore Subscriptions
Subscriptions
Subscriptions on Shopify's own contracts, with retention built in.
- Private betaExplore Loyalty
Loyalty & Rewards
Points, store credit and VIP tiers that know who the customer is.
- Private betaExplore Analytics
Retention Analytics
Repeat rate, LTV and cohorts, with revenue attributed per module.
One profile
Recharge's data and every other signal land on the same customer record, so nothing is decided from a fragment.
Journey Guard
Every outbound action is checked for conflicts and frequency across modules. Doing nothing is a valid decision.
Attribution
Revenue is attributed to the action that earned it, from one source, so no module claims the same order twice.
07 Migration
Moving from Recharge
What imports
- Active subscription contracts
- Payment methods via Shopify
- Customer preferences and skip history
Effort
Days
Contracts move as Shopify subscription contracts; billing dates are preserved.
Cost
Free
Migration from Recharge is free during private beta. You can run both apps side by side while you switch.
08 FAQ
Ayra vs Recharge questions
Is Ayra a direct replacement for Recharge?
Not for every merchant. Ayra covers subscribe-and-save, prepaid and build-a-box basics with 0% transaction fee; it does not match Recharge bundles, workflows or API depth at launch.
Does Ayra charge a transaction fee on subscriptions?
No. Recharge charges 1.49% + 19¢ per transaction on Starter and 1.34% + 19¢ on Plus per its pricing page.
Can I migrate subscribers from Recharge?
Yes. Active contracts migrate as Shopify subscription contracts with billing dates preserved. Free during private beta.
What does Recharge do that Ayra does not?
Advanced bundles, custom workflows, a Storefront API and SDK, and managed implementation.
When does Ayra Subscriptions ship?
In beta wave 2, after Loyalty, Referrals, Account Hub, Segmentation and Analytics.
09 Related
More comparisons
- Subscriptions
Ayra vs Appstle Subscriptions
a subscriptions app for Shopify priced by monthly subscription revenue with a 0% transaction fee.
Compared 2026-10-14
- Head to head
Recharge vs Appstle (vs Ayra)
Read the comparison
Recharge is a trademark of its owner. Ayra is not affiliated. Facts verified 2026-10-14 from public pages; tell us if something is out of date → /contact.