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Back in Stock
Ayra Back in Stock is a Shopify restock alert module that captures variant-level demand and sends alerts by email, SMS, WhatsApp or web push when inventory returns. Because it shares the customer profile, VIPs and high-intent customers are notified first and alert volume is capped per customer.
Restock alerts prioritised by who's actually likely to buy.
Restock queue
Linen Overshirt · M
24 units in38 waiting · 4 channels
- 1VIP · high intentSent
- 2High intentSending
- 3Everyone elseCapped · 2h
01 What it does
What Back in Stock does
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Email, SMS, WhatsApp and web push
Customers choose the channel. Ayra sends the alert where they asked for it.
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Variant-level alerts
Alerts are tied to the exact size and colour, not just the product, so customers only hear when their variant is back.
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Waitlist size per product
See how many people are waiting on each product and variant, and use it when planning restocks and merchandising.
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Priority send to VIPs and high-intent customers
When stock is limited, VIPs and high-intent customers are notified first, using tier and intent data from the profile.
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Pre-order handoff
When a restock date is known, the alert can offer a pre-order instead of a wait.
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Alert cap per customer via Journey Guard
A customer waiting on ten items does not get ten emails in a morning. Journey Guard caps and spaces the alerts.
02 On the same profile
What changes when Back in Stock shares a customer profile
With Wishlist
Wishlisted items that sell out become back-in-stock demand automatically, because both modules read the same profile.
With Pre-Order
When a restock date is set, the alert hands the customer to a pre-order instead of a waitlist.
With Segments
Tier and intent segments decide who hears first when a restock is small.
03 Built on Shopify
Back in Stock runs on Shopify's own primitives
No theme edits, no ScriptTags.
04 Replaces
Back in Stock replaces
05 FAQ
Back in Stock questions
Which channels can send restock alerts?
Email, SMS, WhatsApp and web push. Customers pick their channel when they sign up for the alert.
Are alerts per variant or per product?
Per variant. A customer waiting on a medium is only alerted when the medium is back.
Who is notified first when stock is limited?
VIPs and high-intent customers, based on tier and Intent Engine scores from the customer profile.
Can a restock alert turn into a pre-order?
Yes. When you set an expected restock date, the alert offers a pre-order instead of a wait.
06 Related