Engage Private beta
Loyalty & Rewards
Ayra Loyalty & Rewards is a Shopify loyalty program that runs on store credit, points and VIP tiers and reads the same customer profile as every other Ayra module. Rewards are issued and redeemed through Shopify's native store credit and discounts, so nothing depends on theme hacks.
Points, store credit and VIP tiers that know who the customer is.
Smart Wallet
One balance
$42.50
- Points
- 1,250
- Credit
- $30
- Vouchers
- 1
- Review published+100
- Referral completed+250
- Redeemed at checkout−$10
01 What it does
What Loyalty & Rewards does
-
Earn rules for the moments that matter
Award points for orders, reviews, referrals, account signup and birthdays. Each rule is a toggle with its own value, so you can start with orders and add the rest later.
-
Store credit as the default reward
Rewards are issued as Shopify store credit, which customers see in checkout and in their account without a code. Points, vouchers and percentage discounts stay available where you need them.
-
VIP tiers with perks
Define tiers by spend or points, attach perks such as multipliers and early access, and let customers see their progress in the account hub.
-
Redemption at checkout via Shopify Functions
Customers apply rewards inside Shopify checkout. Redemption runs as a Shopify Function, so it works with checkout extensibility and never touches checkout.liquid.
-
Points expiry and reminders
Set an expiry window and let Ayra send reminders before points lapse. Reminders go through Journey Guard, so they never collide with another message.
-
Earn and redeem at POS
Staff can look up a customer, award points and apply rewards from the POS UI extension. Online and in-store balances are one balance.
-
Smart Wallet
One balance across points, store credit and vouchers, shown in the account hub and at checkout. Customers never have to work out which currency to use.
02 On the same profile
What changes when Loyalty & Rewards shares a customer profile
With Referrals
A completed referral awards points to the referrer's wallet, because both modules write to the same profile.
With Reviews
A published review earns points on the same profile, so a reviewer's tier can move without a separate integration.
With Wishlist
When a VIP's wishlisted item is restocked, the engine can attach a loyalty bonus to the back-in-stock alert.
03 Built on Shopify
Loyalty & Rewards runs on Shopify's own primitives
No theme edits, no ScriptTags.
04 Replaces
Loyalty & Rewards replaces
05 FAQ
Loyalty & Rewards questions
Does Ayra use Shopify store credit or its own points ledger?
Both. Points live in Ayra's ledger, and rewards are issued as Shopify store credit by default, so customers can spend them in checkout without a code.
Can customers redeem rewards in checkout?
Yes. Redemption runs as a Shopify Function inside checkout and works with checkout extensibility.
Does loyalty work at POS?
Yes. The POS UI extension lets staff look up a customer, award points and apply rewards, using the same balance as online.
Can I migrate from Smile.io, LoyaltyLion or Rivo?
Yes. Migration from any of them is free during private beta.
Do points expire?
Only if you turn expiry on. When you do, Ayra sends reminders before points lapse, subject to Journey Guard's frequency caps.
06 Related
More in Engage
- Private betaExplore Referrals
Referrals
Referral programs that reward both sides and can't be gamed.
- Private betaExplore Account Hub
Customer Account Hub
One account page for rewards, orders, wishlists, reviews and subscriptions.
- Explore Reviews
Reviews & UGC
Reviews, photos and Q&A that live on the customer profile.