Signal
First order delivered
Mei's first order, a ceramic pour-over set, is delivered on Thursday. The guest checkout and the wishlist she made on Monday merge when the delivery signal lands.
Solution · First to second purchase
The second order is the one that decides.
Ayra automates the Shopify second purchase as a window that starts at delivery, not at checkout. A first-time customer gets one profile from their first signal, a post-purchase flow timed from delivery, a reason to come back drawn from what they bought and browsed, and an account where the second order is one click. The engine sends one thing at a time and records why.
Private beta. Free migration from the apps Ayra replaces. Pricing
Post-purchase window
- Day 0 Delivered Signal · guest wishlist merged
- Day 3 How to use it Email · no offer
- Day 10 Review request Email · no ticket open
- Day 14 The filters 320 pts as $3.20 · activate account
- Day 30 Window closes Opportunity expires
Every step waits for the cap. One offer, at most.
01 The merchant problem
Most first-time buyers never hear from you at the right moment.
The post-purchase series fires from the order date. The product arrives four days later. The review request, the points email and the cross-sell have all landed before the customer opens the box.
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Timed from checkout, not delivery
Every step in the series is early by the shipping time, and the review request is the most visible casualty.
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No account to come back to
A guest checkout leaves no wallet, no wishlist and no order history. The second order starts from zero.
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The cross-sell is generic
The same 'you may also like' goes to everyone, regardless of the first product.
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Three welcome series
Loyalty, the email tool and the review app each welcome the customer in week one, from three different senders.
What to measure
- Second-order rate
- The share of first-time customers who placed a second order within 30, 60 or 90 days, by first product.
- Time to second order
- Median days from first delivery to second order, per monthly cohort.
- First-order cohort retention
- How each month's new customers behave over time, on one curve.
No benchmarks. Ayra compares your store to itself, by cohort and segment.
02 How Ayra solves it
How Ayra gets the second order.
- 01Explore Flows
A window that starts at delivery
Post-purchase steps wait for the delivery signal. The how-to note, the review request and the next-product nudge are spaced inside one frequency cap.
- 02Explore Account Hub
An account from the first signal
Guest wishlist, email and phone resolve to one profile. On Shopify's new customer accounts the wallet, wishlist and reorder are native tabs.
- 03Explore Wishlist
A reason to return from what they bought
Low-stock, price-drop and restock nudges for items they viewed or saved, plus a reorder reminder for consumables timed from delivery.
- 04Explore Loyalty
Credit they can see, not points they forget
First-order points land as a visible Smart Wallet balance, redeemable at checkout. Incentive Guard keeps the second-order offer to one.
- 05Explore Analytics
Second-order rate by first product
See which first products lead to second orders, and which module the second order came from.
03 The workflow
One customer, start to finish.
Mei, 1 order · new. Signal to outcome, one decision, every reason recorded.
Mei
1 order · new
5 stages
Customer
A new profile with context
First order $64, 320 welcome points, the matching filters on her wishlist, no account yet, email only.
Opportunity
SECOND_ORDER opened, P2
Evidence: delivered, a consumable accessory wishlisted, no second order. It expires 30 days after delivery.
Action
Three steps, one at a time
Day three after delivery: how to use it. Day ten: a review request. Day fourteen: the filters, with her 320 points shown as $3.20 credit and an account-activation link. Each step waits for the cap.
Outcome
Second order, account created
Mei activates her account on day fourteen and reorders the filters. The order is credited to Lifecycle Flows through Wishlist, and her cohort's second-order rate updates.
04 Use cases
What it looks like in your store.
Consumable 01
The first order is a 30-day supply.
Ayra decides
The reorder nudge lands a week before it runs out, counted from delivery, and offers subscribe-and-save once.
Gift purchase 02
The first order shipped to a different address during the holidays.
Ayra decides
The post-purchase series is shortened: no reorder nudge, one review request, one note about the wallet balance.
Sold-out size 03
The first-time buyer's second size choice is out of stock.
Ayra decides
Instead of a generic cross-sell, she is on the restock list for that variant and hears first when it lands.
The modules behind it
All features- Explore Flows
Lifecycle Flows
Email, SMS and WhatsApp journeys that respect the customer's timeline.
- Private betaExplore Account Hub
Customer Account Hub
One account page for rewards, orders, wishlists, reviews and subscriptions.
- Explore Wishlist
Wishlist
Save-for-later that turns into a retention signal.
- Private betaExplore Loyalty
Loyalty & Rewards
Points, store credit and VIP tiers that know who the customer is.
Read next
Switching?
Dated, sourced comparisons against the apps Ayra replaces. Migration is free during private beta.
05 FAQ
Questions merchants ask first.
When should the post-purchase flow start?
At delivery. Ayra waits for the delivery signal and times every step from it, so nothing arrives before the box does.
Should I discount the second order?
Not by default. Show the credit the customer already earned first. Incentive Guard limits the second-order offer to one, and only if the earlier steps did not lead to an order.
What if the customer checked out as a guest?
Guest signals are resolved to one profile by email and phone, and merged when they create an account. Account activation is a step in the flow.
How do I measure it?
Second-order rate within 30, 60 and 90 days, by first product and by monthly cohort, in Retention Analytics.
Does this run alongside a welcome series?
Journey Guard treats them as one queue per customer, so the welcome and post-purchase steps never land on the same day.
06 Related solutions
Same engine, different outcome.
- See the workflow
Increase repeat purchases
Turn deliveries, wishlists and balances into second and tenth orders.
- See the workflow
Retention automation
One loop that decides per customer instead of a stack of triggers.
- See the workflow
Reduce customer churn
Read churn as signals and answer with a save, not a discount.
Every solution runs the same loop. How it works
Private beta
See how many first-time buyers came back last quarter, and why.
Private beta merchants get the post-purchase window on their own orders, with second-order rate by first product from the day the module is on.