ReviewsCompared 2026-10-14
Yotpo alternative for Shopify: Ayra vs Yotpo
Ayra is a Yotpo alternative for Shopify that covers reviews plus customer account hub, wishlist, back in stock on a single customer profile. Yotpo is a suite of separate Shopify apps for reviews, loyalty, referrals, SMS and email, each priced on its own. This comparison was last verified on 2026-10-14.
01 At a glance
Yotpo and Ayra, side by side
Pricing basis
- Ayra
- Monthly orders
- All modules included
02 Feature table
Every capability, every row, both columns.
| Capability | Yotpo | Ayra |
|---|---|---|
| Loyalty | ||
| Points & earn rules | Yes source | Yes |
| Store credit rewards | Yes source | Yes |
| VIP tiers | Yes source | Yes |
| Checkout redemption (no code paste) | Partial source | Yes |
| POS earn / redeem | Yes source | Yes |
| Points on reviews / referrals | Yes source | Yes |
| Referrals | ||
| Two-sided rewards | Yes source | Yes |
| Fraud / clawback protection | Partial source | Yes |
| WhatsApp share | — | Yes |
| Reviews | ||
| Photo / video reviews | Yes source | Yes Beta wave 2 |
| Q&A | Yes source | Yes |
| Delivery-timed requests | — | Yes |
| Shop channel / metaobject sync | — | Yes |
| Import from other apps | Yes source | Partial CSV from Judge.me, Loox, Yotpo; loyalty balances |
| Intent | ||
| Wishlist | — | Yes Beta wave 2 |
| Back-in-stock alerts | — | Yes Beta wave 2 |
| Price-drop alerts | — | Yes |
| Pre-order (selling-plan native) | — | Yes Beta wave 2 |
| Programs | ||
| Subscriptions | Partial source | Partial Subscribe & save, prepaid, build-a-box basics; no advanced bundles at launch |
| Transaction fee on subscriptions | — | No 0% |
| Skip / swap / pause in account | — | Yes |
| Platform | ||
| One customer profile across all of the above | — | Yes |
| Conflict / frequency control across channels | — | Yes |
| Revenue attribution per module | Partial source | Yes |
| New customer accounts (native extensions) | Yes source | Yes |
| Theme edits required | No source | No |
| Shopify Plus checkout extensions | Yes source | Yes |
| Third-party integration directory | Partial source | No Fewer than incumbents at launch |
| Full email / SMS campaign tool (ESP) | — | Partial Retention flows only; not a full ESP at launch |
| Commercial | ||
| Pricing basis | Scales with monthly orders, up to $129/mo at 1,000 orders | Monthly orders. Every module is included on every plan. |
| Free plan | Yes · Up to 50 monthly orders | Yes · Up to 100 orders/mo |
| Entry paid plan | Reviews Starter · $15/mo | Growth · $79/mo |
| Migration support | Days to move to Ayra · Reviews and loyalty migrate as two imports; the Ayra profile links them on arrival. | Free migration during private beta |
Verified 2026-10-14 from vendor pricing pages and Shopify App Store listings. "—" means we could not verify it from a primary source. Ayra rows marked "Beta wave 2" ship after the first private beta wave.
03 Pricing
Plans, side by side.
Yotpo meters its plans differently from Ayra, which is priced on monthly orders with every module included. Compare the basis column, not just the price.
Yotpo
| Plan | Price | Basis |
|---|---|---|
| Reviews Free | $0 | Up to 50 monthly orders Automatic review requests, on-site display |
| Reviews Starter | $15/mo | Scales with monthly orders, up to $129/mo at 1,000 orders Photo and video collection, rich snippets, carousel |
| Reviews Pro | $119/mo | Scales with monthly orders Community Q&A, custom questions, Klaviyo and Gorgias integrations |
| Reviews Premium | Custom | Custom quote API and webhooks, multi-store, custom CSS |
| Loyalty Free | $0 | Stores with fewer than 100 monthly orders Points for purchases, referral program |
| Loyalty Pro | $199/mo | Covers up to 500 orders/mo, then per-order usage fees Redeem points at checkout, additional ways to earn, webhooks |
| Loyalty Premium | Custom | Custom quote VIP tiers, POS support, smart segments, dedicated CSM |
Transaction fee: No percentage fee stated; Loyalty Pro adds per-order usage fees above 500 orders/mo source
Ayra
Every module included| Plan | Price | Basis |
|---|---|---|
| Free | $0 | Up to 100 orders/mo |
| Starter | $29/mo | Up to 1,000 orders/mo |
| Growth | $79/mo | Up to 5,000 orders/mo |
| Pro | $199/mo | Up to 20,000 orders/mo |
| Plus | $498/mo | Shopify Plus, scoped per contract |
Transaction fee: 0%. Priced on orders, not on how many modules you turn on.
04 Where they win
Where Yotpo wins
- Enterprise brand: multi-market and multi-brand programs, dedicated security and compliance on Premium and Enterprise.
- SMS and email suite: Yotpo sells its own marketing channels alongside reviews and loyalty.
- Review syndication to Google Shopping and retail partners, and reviews import on every plan including Free.
05 When to stay
When to stay with Yotpo
Yotpo is the closest thing to a suite in this list. If you already run Yotpo Reviews, Loyalty and SMS together under one contract and the separate products are connected the way you need, the gain from Ayra is one profile and one engine deciding between them, not more features. Weigh that before moving.
06 What changes with Ayra
What changes when this runs on one profile
- Explore Reviews
Reviews & UGC
Reviews, photos and Q&A that live on the customer profile.
- Private betaExplore Loyalty
Loyalty & Rewards
Points, store credit and VIP tiers that know who the customer is.
- Private betaExplore Referrals
Referrals
Referral programs that reward both sides and can't be gamed.
One profile
Yotpo's data and every other signal land on the same customer record, so nothing is decided from a fragment.
Journey Guard
Every outbound action is checked for conflicts and frequency across modules. Doing nothing is a valid decision.
Attribution
Revenue is attributed to the action that earned it, from one source, so no module claims the same order twice.
07 Migration
Moving from Yotpo
What imports
- Reviews with photos (CSV)
- Points balances and VIP tiers
- Referral codes
- Review request history
Effort
Days
Reviews and loyalty migrate as two imports; the Ayra profile links them on arrival.
Cost
Free
Migration from Yotpo is free during private beta. You can run both apps side by side while you switch.
08 FAQ
Ayra vs Yotpo questions
Is Ayra a direct replacement for Yotpo?
For Reviews and Loyalty & Referrals, yes. Ayra does not replace Yotpo SMS or Email; Lifecycle Flows covers retention flows, not full campaigns.
What is the real difference if Yotpo is also a suite?
Yotpo bundles separate products that share integrations. Ayra runs every module on one customer profile with one engine deciding, and attributes revenue once.
Can I import Yotpo reviews?
Yes, by CSV, including photos. Loyalty balances import separately. Free during private beta.
How does pricing differ?
Yotpo prices Reviews and Loyalty separately, each scaling with orders. Ayra includes both, and the rest, in one order-based tier.
Can I keep Yotpo SMS and use Ayra?
Yes. Run Ayra for reviews and loyalty and keep your messaging tool; flows can trigger through Shopify Flow.
09 Related
More comparisons
- Reviews
Ayra vs Judge.me
a product reviews app for Shopify with unlimited reviews on a free plan and one $15 paid plan.
Compared 2026-10-14
- Reviews
Ayra vs Loox
a photo and video reviews app for Shopify with a free tier and an order-metered Convert plan.
Compared 2026-10-14
Yotpo is a trademark of its owner. Ayra is not affiliated. Facts verified 2026-10-14 from public pages; tell us if something is out of date → /contact.