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Why we built Ayra
We spent years gluing Shopify retention apps together for clients. The problem we kept meeting, why the customer record comes first, and what is in beta.
Ahmad 5 min read
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Blog
Retention, in practice.
Notes on keeping Shopify customers, from the team building Ayra. No listicles, no invented benchmarks.
Retention Repeat purchase rate on Shopify: how to measure it and what moves it
What repeat purchase rate is, the formula, how to read it from Shopify's own reports, why benchmarks mislead, and the five levers that reliably move it.
Ahmad 6 min read
Retention Back-in-stock alerts: a checklist before you switch them on
Back-in-stock alerts only work when the inventory signal, the customer record and the send rules agree. Seven things to check before the first alert goes out.
Ahmad 1 min read
Reviews Review requests: when to ask, and what to do with the answer
Timing matters more than the subject line. Tie the review request to delivery, ask once, and treat a poor review as a support ticket before a public reply.
Ahmad 1 min read
Referrals Referral programs that do not reward the wrong people
Self-referrals, refund farming and duplicate accounts drain referral budgets quietly. The rules that keep rewards for real advocates and catch the rest.
Ahmad 1 min read
Subscriptions Subscription skips are a signal, not a loss
A skipped delivery says something about timing, product or budget. How to read skips, what to offer instead of a discount, and when to leave people alone.
Ahmad 1 min read
Loyalty Points, store credit and vouchers: one wallet or three ledgers?
Points, store credit and vouchers usually live in three tools with three balances. What breaks when they are separate, and what one wallet must get right.
Ahmad 1 min read