VIP wishlist 01
A top-10% customer's wishlisted item comes back in stock.
Ayra decides
Ayra sends the alert with a loyalty bonus attached, and suppresses the generic campaign.
Shopify retention platform · Private beta
Every customer, one profile. Every retention action, one engine.
Ayra connects loyalty, referrals, reviews, wishlist, back-in-stock, subscriptions and lifecycle flows into one customer profile — then decides the next best action for each shopper and attributes the revenue.
Built on Shopify's native primitives
Signals
Wishlist item restocked Linen Overshirt · 2h ago
2 referrals sent 1 converted
Review pending Order #4821
Order delivered Tuesday
Customer 360
Priya N. VIP · Top 10% by spend
- LTV
- $1,284
- Last order
- 12d ago
Retention engine Watching for opportunities Decision: back-in-stock alert
Journey Guard Journey Guard: checking conflicts Journey Guard: cleared
Actions
Back-in-stock alert +200 bonus points
Review request Waits for delivery
Win-back offer Conflict · suppressed
Revenue attributed to the action that earned it
5 of 5 The alert goes out. When Priya orders, the revenue is attributed to this action.
01 The problem
Your retention apps don't talk to each other.
01
Six apps, six customer records
Loyalty doesn't know what reviews knows. Wishlist doesn't know who's a VIP. Every app sees a fragment.
02
Automations collide
A win-back discount, a referral nudge and a review request land on the same shopper the same day. Nobody is in charge.
03
Revenue nobody can attribute
Every app claims the lift. You pay six bills and still can't say which one kept the customer.
02 How Ayra works
One loop, every customer.
Seven steps, run continuously for every shopper on your store. Nothing goes out that the engine hasn't checked.
- 01
Signals
Orders, reviews, wishlists, referrals, tickets and browsing stream in.
- 02
Customer 360
Every signal lands on one profile per customer.
- 03
Opportunity
The engine spots a moment worth acting on: a restock, a lapse, a milestone.
- 04
Decide
It picks the next best action, or none, and clears it with Journey Guard.
- 05
Execute
The action runs through loyalty, flows, reviews or referrals.
- 06
Attribute
Revenue that follows is credited to the action that earned it.
- 07
Learn
Outcomes feed back so the next decision is better.
Journey Guard checks every outbound action for conflicts and frequency. 'Do nothing' is a valid decision.
03 Scenarios
What separate apps can't do.
Collision 02
A shopper qualifies for a win-back offer and a referral push the same morning.
Ayra decides
Journey Guard picks one, schedules the other, and logs why.
Timing 03
An order is delivered Tuesday.
Ayra decides
The review request waits for delivery, not the order date, and skips customers with an open support ticket.
04 Modules
Everything retention, on one profile.
Turn on what you need. Every module reads from and writes to the same customer record.
-
Loyalty & Rewards
Points, store credit and VIP tiers that know who the customer is.
-
Referrals
Referral programs that reward both sides and can't be gamed.
-
Customer Account Hub
One account page for rewards, orders, wishlists, reviews and subscriptions.
-
Wishlist
Save-for-later that turns into a retention signal.
-
Back in Stock
Restock alerts prioritised by who's actually likely to buy.
-
Pre-Order
Sell before stock lands, without breaking checkout or fulfilment.
-
Reviews & UGC
Reviews, photos and Q&A that live on the customer profile.
-
Subscriptions
Subscriptions on Shopify's own contracts, with retention built in.
-
Lifecycle Flows
Email, SMS and WhatsApp journeys that respect the customer's timeline.
-
Segmentation
Segments built from every signal Ayra sees, synced back to Shopify.
-
Retention Analytics
Repeat rate, LTV and cohorts, with revenue attributed per module.
-
One profile.
Every module writes to the same customer record.
Built on Shopify's native primitives — store credit, discounts, selling plans, new customer accounts, metaobjects. No theme hacks, no ScriptTags.
05Replaces
One app. One bill. One customer record.
- Smile.io
- LoyaltyLion
- Rivo
- ReferralCandy
- Judge.me
- Loox
- Yotpo
- Swym
- Back in Stock
- PreProduct
- Recharge
- Appstle
- Lifetimely
Free migration from any of these during private beta.
06 Pricing
Priced on orders, not on how many modules you turn on.
-
Free
$0 /mo
100 orders / month
- All modules included
- One customer profile
- Journey Guard
-
Starter
$29 /mo
1,000 orders / month
- All modules included
- One customer profile
- Journey Guard
-
Growth
Most merchants$79 /mo
5,000 orders / month
- All modules included
- One customer profile
- Journey Guard
-
Pro
$199 /mo
20,000 orders / month
- All modules included
- One customer profile
- Journey Guard
-
Plus
$498 /mo
Volume scoped per contract
- All modules included
- One customer profile
- Journey Guard
0% transaction fee on subscriptions, on every plan. Annual billing is two months free.