Retain Coming soon
Lifecycle Flows
Ayra Lifecycle Flows is a Shopify automation module with a visual builder for email, SMS, WhatsApp and push journeys triggered by every Ayra module and by Shopify events. Journey Guard checks each step for frequency and conflicts, and treats doing nothing as a valid outcome.
Email, SMS and WhatsApp journeys that respect the customer's timeline.
Post-purchase flow
- TriggerOrder delivered
- Wait3 days · customer timezone
- Journey GuardNo conflicts · under cap
- EmailReview request
- WhatsAppReferral invite · 7 days later
01 What it does
What Lifecycle Flows does
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Visual flow builder
Build journeys as steps on a canvas: triggers, waits, conditions and messages.
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Triggers from every module and Shopify event
Start a flow from a restock, a review, a referral, a subscription event or any Shopify webhook.
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Email, SMS, WhatsApp and push steps
Choose the channel per step, or let the customer's preference decide.
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Journey Guard
Frequency caps and conflict resolution across every flow and module. When two actions collide, one wins, one waits, and the decision is logged. No action is a valid outcome.
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Send time by customer timezone
Steps send at the customer's local time, not the store's.
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Shopify Flow triggers
If you prefer Shopify Flow, Ayra exposes its signals as Flow triggers and its actions as Flow actions.
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Templates
Welcome, post-purchase, win-back and VIP flows are ready to turn on and edit.
02 On the same profile
What changes when Lifecycle Flows shares a customer profile
With Loyalty
Loyalty events such as tier changes and expiring points start flows, and flows can award points.
With Reviews
The review request is a flow step that waits for delivery, so timing is right by default.
With Analytics
Revenue per flow is attributed from orders, so you can see which journeys keep customers.
03 Built on Shopify
Lifecycle Flows runs on Shopify's own primitives
No theme edits, no ScriptTags.
04 Replaces
Lifecycle Flows replaces
Partial. Lifecycle Flows replaces the retention flows you run in Klaviyo or Omnisend; it is not a full email service provider at launch.
05 FAQ
Lifecycle Flows questions
Which channels can a flow use?
Email, SMS, WhatsApp and push, chosen per step or by the customer's preference.
What does Journey Guard actually do?
It caps message frequency per customer and resolves conflicts between flows and modules. One action wins, the other is rescheduled or dropped, and the reason is logged.
Does it replace Klaviyo?
It replaces retention flows such as welcome, post-purchase and win-back. It is not a full email service provider at launch.
Can I keep using Shopify Flow?
Yes. Ayra's signals are available as Shopify Flow triggers and its actions as Flow actions.
Do flows send in the customer's timezone?
Yes. Send times are calculated from the customer's local time.
06 Related
More in Retain
- Explore Subscriptions
Subscriptions
Subscriptions on Shopify's own contracts, with retention built in.
- Private betaExplore Segments
Segmentation
Segments built from every signal Ayra sees, synced back to Shopify.
- Private betaExplore Analytics
Retention Analytics
Repeat rate, LTV and cohorts, with revenue attributed per module.