— Private beta begins
The first merchants are onboarded in small batches with five modules on one customer profile: Loyalty, Referrals, Account Hub, Segmentation and Analytics. Journey Guard, the Smart Wallet and single-touch attribution are on from day one.
- Loyalty & Rewards: earn rules, store credit as the default reward, VIP tiers, checkout redemption.
- Referrals: links and codes, two-sided rewards, Reward Shield fraud checks.
- Customer Account Hub: wallet, orders, referrals and reviews tabs in Shopify customer accounts.
- Segmentation: lifecycle stages, saved segments, segment-level signals for flows.
- Retention Analytics: repeat rate, module attribution with Revenue Truth, cohort view.