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Ayra Customer Retention Platform

Retain Private beta

Segmentation

Ayra Segmentation is a Shopify customer segmentation module that builds dynamic segments from RFM, lifetime value, loyalty tier, intent, subscription state and review state on the shared customer profile. Segments sync back to Shopify as customer tags and metafields, so flows, discounts and reports can use them.

Segments built from every signal Ayra sees, synced back to Shopify.

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Segments

Synced to Shopify
  • VIP · top 10%LTV ≥ $800
  • At riskNo order in 60d · was repeat
  • High intentWishlisted + viewed ×2
  • ReviewersReview published

Dynamic · written as customer tags and metafields

01 What it does

What Segmentation does

  • RFM, LTV, tier, intent, subscription and review state

    Segment on recency, frequency and monetary value, lifetime value, loyalty tier, Intent Engine score, subscription status and whether the customer has reviewed.

  • Dynamic segments

    Customers move in and out as their profile changes. No rebuilding lists.

  • Synced as Shopify customer tags and metafields

    Segment membership is written to the customer record, so Shopify Segments, themes and other apps can read it.

  • Use in flows, discounts and reporting

    Target a flow, gate a discount or filter a report by segment, all from the same definitions.

  • Cohort views

    See how a segment behaves over time, including retention by signup month.

02 On the same profile

What changes when Segmentation shares a customer profile

With Analytics

Every retention report can be cut by segment, because segments and reports read the same profile.

With Flows

Flows target segments directly, and Journey Guard still applies per customer.

With Loyalty

Tier membership is a segment, so VIP logic is defined once and used everywhere.

03 Built on Shopify

Segmentation runs on Shopify's own primitives

  • Customer metafields
  • Tags
  • Shopify segments

No theme edits, no ScriptTags.

04 Replaces

Segmentation replaces

All comparisons

No single app. Segmentation replaces the segment logic you would otherwise rebuild in each separate app.

05 FAQ

Segmentation questions

Do segments sync to Shopify?

Yes. Membership is written as customer tags and metafields, so Shopify Segments and other apps can use it.

Are segments dynamic?

Yes. Customers enter and leave segments as their profile changes.

What signals can I segment on?

RFM, lifetime value, loyalty tier, Intent Engine score, subscription state and review state, plus Shopify customer data.

Can I use segments in discounts?

Yes. Gate a discount by segment through the synced customer tags.

06 Related

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