Features
Eleven modules. One customer profile.
Every module reads and writes the same customer record, so a wishlist becomes a loyalty opportunity and a review becomes a referral.
01 The loop
One loop, every customer.
- 01
Signals
Orders, reviews, wishlists, referrals, tickets and browsing stream in.
- 02
Customer 360
Every signal lands on one profile per customer.
- 03
Opportunity
The engine spots a moment worth acting on: a restock, a lapse, a milestone.
- 04
Decide
It picks the next best action, or none, and clears it with Journey Guard.
- 05
Execute
The action runs through loyalty, flows, reviews or referrals.
- 06
Attribute
Revenue that follows is credited to the action that earned it.
- 07
Learn
Outcomes feed back so the next decision is better.
02 The engine
The profile, the signals and the opportunities every module shares.
- EngineExplore Customer 360
Customer 360
One profile per customer, written by every module and by Shopify.
- EngineExplore Signals
Customer Signals
Every event from Shopify and every module, typed, on one profile.
- EngineExplore Opportunities
Opportunities
Every retention chance, typed and prioritised, with evidence and an expiry.
03 Engage
Reward customers, let them refer, and give them one account.
- Private beta
Loyalty & Rewards
Points, store credit and VIP tiers that know who the customer is.
- Earn rules for the moments that matter
- Store credit as the default reward
- VIP tiers with perks
- Private beta
Referrals
Referral programs that reward both sides and can't be gamed.
- Unique links and codes
- Two-sided rewards
- Fraud checks and Reward Shield
- Private beta
Customer Account Hub
One account page for rewards, orders, wishlists, reviews and subscriptions.
- Native tabs on Shopify's new customer accounts
- Wallet and points
- Wishlist
04 Recover
Turn saved items and sold-out stock into orders.
-
Wishlist
Save-for-later that turns into a retention signal.
- Wishlist on product, collection and cart pages
- Guest-to-account merge
- Share a wishlist
-
Back in Stock
Restock alerts prioritised by who's actually likely to buy.
- Email, SMS, WhatsApp and web push
- Variant-level alerts
- Waitlist size per product
-
Pre-Order
Sell before stock lands, without breaking checkout or fulfilment.
- Full-payment and deposit pre-orders
- Selling-plan based, no checkout hacks
- Per-variant limits
05 Advocate
Turn delivered orders into reviews, photos and answers.
06 Retain
Keep customers with subscriptions, flows, segments and proof.
-
Subscriptions
Subscriptions on Shopify's own contracts, with retention built in.
- Subscribe-and-save, prepaid and build-a-box basics
- Dunning and card-update flows
- Skip, swap and pause in the account hub
-
Lifecycle Flows
Email, SMS and WhatsApp journeys that respect the customer's timeline.
- Visual flow builder
- Triggers from every module and Shopify event
- Email, SMS, WhatsApp and push steps
- Private beta
Segmentation
Segments built from every signal Ayra sees, synced back to Shopify.
- RFM, LTV, tier, intent, subscription and review state
- Dynamic segments
- Synced as Shopify customer tags and metafields
- Private beta
Retention Analytics
Repeat rate, LTV and cohorts, with revenue attributed per module.
- Repeat purchase rate
- LTV and cohort retention curves
- Revenue attribution per module and per flow
07 Built on Shopify
Built on Shopify's native primitives
- No theme mutation. Storefront pieces are theme app extensions you place from the theme editor.
- No ScriptTags. Nothing is injected into your storefront at runtime.
- New customer accounts, natively. Account tabs are customer account UI extensions, not a separate portal.
08 FAQ
Questions merchants ask before turning modules on.
Do I have to use all modules?
No. Every module has its own toggle, and all of them are included in the price. Turn on what you need.
Can I enable modules later?
Yes. Turning a module on adds its signals and actions to the profile straight away, with history from the day it was enabled.
Do modules work without each other?
Yes. Each module works on its own. The connections between them switch on automatically when both sides are enabled.
Does Ayra edit my theme?
No. Storefront blocks are theme app extensions, account pages are customer account UI extensions, and checkout changes are Shopify Functions and checkout UI extensions.
Which modules are in private beta first?
Loyalty & Rewards, Referrals, Customer Account Hub, Segmentation and Retention Analytics. The rest follow.
Can I import from my current apps?
Yes. Migration from the apps Ayra replaces is free during private beta.