Welcome
Ayra is a Shopify retention platform that unifies loyalty, referrals, reviews, wishlist, back-in-stock, pre-order, subscriptions and lifecycle flows into a single customer profile and uses a retention engine to decide and execute the next best action for each customer.
These docs are for three readers: merchants and their teams who run Ayra day to day, operators moving a store off the apps Ayra replaces, and developers and agencies who build on the metafields, events and extension points Ayra exposes. Everything here is kept current with the private beta; pages that are still being written say so at the top.
Start here
Section titled “Start here”| If you want to… | Read |
|---|---|
| Install Ayra and connect it to your store | Install & connect |
| Get a working setup in ten minutes | 10-minute setup checklist |
| Understand the words Ayra uses | Concepts |
| Know what you will pay | Plans & billing |
The three sections
Section titled “The three sections”- Merchant guides. One folder per module under Modules, each with an overview, setup, storefront and account blocks, a settings reference and an FAQ. Flows, channels and the Journey Guard rules live under Flows & messaging.
- Migration guides. One page per app Ayra replaces, starting with Smile.io and Judge.me: what is imported, the field mapping, the steps, running both in parallel and the cut-over checklist.
- Developer reference. How Ayra is built, the metafields and metaobjects, theme app blocks, customer account and checkout extensions, the events and the storefront bundle.
How Ayra fits together
Section titled “How Ayra fits together”Ayra is one app with eleven modules on one customer profile. The modules are what the shopper sees; the retention engine underneath collects signals from all of them, detects opportunities, decides the next best action and attributes the revenue once. If you only read one page outside these docs, read How it works. The Concepts page uses the same definitions.
Status and changelog
Section titled “Status and changelog”Ayra is in private beta. Five modules are live for beta merchants (Loyalty, Referrals, Account Hub, Segmentation, Analytics); the rest are coming soon and their docs say so. The changelog lists what shipped and when, and is available as a feed.
Getting help
Section titled “Getting help”Every page ends with an “Ask us” link to contact. During private beta the team answers directly, and questions that come up more than once become docs.
Something missing or wrong on this page? Ask us and we will fix the docs.