Retention Repeat purchase rate on Shopify: how to measure it and what moves it
What repeat purchase rate is, the formula, how to read it from Shopify's own reports, why benchmarks mislead, and the five levers that reliably move it.
Ahmad 6 min read
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Retention
Repeat purchase, lifetime value and the mechanics that move them.
- Retention
Retention Back-in-stock alerts: a checklist before you switch them on
Back-in-stock alerts only work when the inventory signal, the customer record and the send rules agree. Seven things to check before the first alert goes out.
Ahmad 1 min read