Lifecycle Flows

Ayra Lifecycle Flows is a Shopify automation module with a visual builder for email, SMS, WhatsApp and push journeys triggered by every Ayra module and by Shopify events. Journey Guard checks each step for frequency and conflicts, and treats doing nothing as a valid outcome.

In progress

This page is being written for private beta. Ask us

Private beta — docs coming with the module. Lifecycle Flows is coming soon; this page is kept current with the product page until the module ships to beta merchants.

What it does

• Visual flow builder. Build journeys as steps on a canvas: triggers, waits, conditions and messages.
• Triggers from every module and Shopify event. Start a flow from a restock, a review, a referral, a subscription event or any Shopify webhook.
• Email, SMS, WhatsApp and push steps. Choose the channel per step, or let the customer's preference decide.
• Journey Guard. Frequency caps and conflict resolution across every flow and module. When two actions collide, one wins, one waits, and the decision is logged. No action is a valid outcome.
• Send time by customer timezone. Steps send at the customer's local time, not the store's.
• Shopify Flow triggers. If you prefer Shopify Flow, Ayra exposes its signals as Flow triggers and its actions as Flow actions.
• Templates. Welcome, post-purchase, win-back and VIP flows are ready to turn on and edit.

How it connects to other modules

Every module reads and writes the same customer profile, so these connections need no integration work.

• Loyalty & Rewards: Loyalty events such as tier changes and expiring points start flows, and flows can award points.
• Reviews & UGC: The review request is a flow step that waits for delivery, so timing is right by default.
• Retention Analytics: Revenue per flow is attributed from orders, so you can see which journeys keep customers.

Built on Shopify

Shopify primitives used: Shopify Flow, Metafields, Webhooks. Nothing is injected into the theme.

Partial. Lifecycle Flows replaces the retention flows you run in Klaviyo or Omnisend; it is not a full email service provider at launch.

Where to go next

• Setup: turn the module on and configure it.
• Storefront & account blocks: what shoppers see and where it goes.
• Settings reference: every setting, in one table.
• FAQ
• Product page: Lifecycle Flows

FAQ

Which channels can a flow use?

Email, SMS, WhatsApp and push, chosen per step or by the customer's preference.

What does Journey Guard actually do?

It caps message frequency per customer and resolves conflicts between flows and modules. One action wins, the other is rescheduled or dropped, and the reason is logged.

Does it replace Klaviyo?

It replaces retention flows such as welcome, post-purchase and win-back. It is not a full email service provider at launch.

Can I keep using Shopify Flow?

Yes. Ayra's signals are available as Shopify Flow triggers and its actions as Flow actions.

Do flows send in the customer's timezone?

Yes. Send times are calculated from the customer's local time.