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Retention Analytics: FAQ

These are the questions merchants ask most about Retention Analytics, answered briefly; the product page carries the same answers. More are added as beta merchants ask them.

How does Ayra attribute revenue between modules?
Revenue Truth assigns each order to the action that earned it from one source of truth, so a loyalty redemption and a referral cannot both claim the same order.
Can I see lifetime value by cohort?
Yes. Cohort retention curves and LTV are reported by signup month and by segment.
Does it report loyalty liability?
Yes. Outstanding points and store credit are reported as a liability figure.
Can I export the data?
Yes. Every report exports to CSV.

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