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Flow builder

The flow builder is where you chain a trigger (a signal or an opportunity), conditions, waits and actions into an automation. Every action a flow sends passes through Journey Guard, so a flow cannot bypass your frequency caps or quiet hours. The builder ships with Lifecycle Flows.

Signals, opportunities and segment entry or exit can start a flow.

Branch on profile fields and signals; wait for a duration or for an event.

Send a message, grant a reward, tag the customer, call a Shopify Flow trigger.

Run a flow against a test customer and read the reason recorded on the timeline.

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