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Ayra Docs

Segmentation: FAQ

These are the questions merchants ask most about Segmentation, answered briefly; the product page carries the same answers. More are added as beta merchants ask them.

Do segments sync to Shopify?
Yes. Membership is written as customer tags and metafields, so Shopify Segments and other apps can use it.
Are segments dynamic?
Yes. Customers enter and leave segments as their profile changes.
What signals can I segment on?
RFM, lifetime value, loyalty tier, Intent Engine score, subscription state and review state, plus Shopify customer data.
Can I use segments in discounts?
Yes. Gate a discount by segment through the synced customer tags.

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