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Lifecycle Flows: FAQ

These are the questions merchants ask most about Lifecycle Flows, answered briefly; the product page carries the same answers. More are added as beta merchants ask them.

Which channels can a flow use?
Email, SMS, WhatsApp and push, chosen per step or by the customer's preference.
What does Journey Guard actually do?
It caps message frequency per customer and resolves conflicts between flows and modules. One action wins, the other is rescheduled or dropped, and the reason is logged.
Does it replace Klaviyo?
It replaces retention flows such as welcome, post-purchase and win-back. It is not a full email service provider at launch.
Can I keep using Shopify Flow?
Yes. Ayra's signals are available as Shopify Flow triggers and its actions as Flow actions.
Do flows send in the customer's timezone?
Yes. Send times are calculated from the customer's local time.

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